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BDX is pleased to offer Consumer Optix: a lead augmentation program that provides consumer insights about the leads you receive from BDX. Consumer Optix may include a potential customer’s browsing and shopping history across New Home Source and other sites in the BDX network, as well as segmentation data and household data provided by other third-party sources. Consumer Optix is being made available to all our homebuilders as an expansion of our current service offerings.
The program is subject to the terms and conditions of the Web Agreement between BDX and Builder (as amended from time to time, the “Web Agreement”) and the Augmented Leads Addendum on the following tab. Select continue to review and sign the Augmented Leads Addendum if you wish to participate in the lead augmentation program.
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